• Adults 22-59 years the highest percentage of the 3500 dry cleaning customers. • Active socially and professionally. (managers etc.). • Low receive messages on television and reading magazines. • Sensitivity to the environment. High disposable income. • consider and respect innovative products, brands and services that improve their lives and the environment. They are interested in fashion (clothing-beauty-home decoration- travel). Research confirms that strong, attractive and reusable EcoHangers preferred by consumers and dry cleaners. Targeted, Concentrated
Audience Delivery ● 67% of consumers said EcoHangers caught their attention more than other advertising. ● 65% indicated that they paid more attention to EcoHangers than magazine ads. ● 69% of consumers indicated that the message on EcoHangers would reach them. ● 65% of respondents indicated that they would be more likely to purchase products from a company that supported environmentally friendly programs.*Source: Schlesinger Associates Start Today... Save Tomorrow!!
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